IMO Assignment 1

Briefly introduce your business concept and define how you make money; who pays who and for what?

My business is an environmentally sustainable theatre company based out of Birmingham, AL. We are a Christian based theatre company that is dedicated to producing realistic theatre with a Christian based message. We make money through our ticket sales, company rentals and our traveling theatre group (MOD Squad).

What are the final 5 keywords you selected? Briefly (1-2 sentences) describe why you feel each keyword/phrase is right for your business.

Theatre tickets

This phrase is important because one of our company’s main sources of income is our ticket sales. In addition, because our tickets sales are so affordable, it is important that out patrons are able to see our prices based on a general search.

Theatre Jobs

Due to the fact that we are a for profit company, our job openings are most important. When positions are available, it is important that we fill those positions with qualified individuals who will help our company grow.

Theatre Shows

Being a company that performance shows live, our company should be amongst any search results that deal with theatre. Be it movie theatres or live theatres.

Touring Theatre

Within the city of Birmingham, there is only one other company that has a steady income through its tours. With that being said, being only the second company in the city that offers jobs for both actors and technicians to tour is very important.

Theatre Plays

To be atop of the search results for plays in the state of Alabama is one of our top priorities. When customers and theatre guests think of plays that are being performed around the city, we want our company to be the first thought they have.

Who are the top-ranked websites for each of your final keywords?

o These are your keyword competitors: Based on your readings, how difficult to you feel it will be to out-perform these websites in order to rank number 1 for each of your keywords?

o Support your conclusion (1-2 sentences)

Top Competitors

· Alabama Theatre

· Birmingham Children’s Theatre

· Red Mountain Theatre

I do not believe that it will be difficult to rank number one among these competitors because I am targeting a different, specific demographic. Our demographic is specifically Christian theatre patrons. Although every patron who attends the performances of the listed competitors, none of their shows cater to the Christian demographic that is present in the state of Alabama.